B2B Digital Europe

AI in the B2B Industry

12:05 25 minutes presentation Stage 6
Luisella Giani Oracle

AI is clearly on the rise. And like most industries, B2B will be impacted by its emergence. But what should you know about Artificial Intelligence in B2B companies?

In the session we’ll cover:

  • What is it and what not, debunking the myths and understanding the AI capability
  • Setting the objectives and achieve desired business outcomes
  • What you need to know – ingredients for success
  • Business scenarios and use cases

You’ll walk away with recommendations on how you can use AI to build and expand your digital business.

Luisella Giani

Luisella Giani


Luisella Giani brings 15 years of multifaceted experience in different corporate cultures with growing responsibilities from product management to digital marketing to lead digital strategy and digital transformation. Spanning start-ups, global brand names and international Fortune 500 companies. She has a well-rounded background both in B2B/B2C, primarily in eCommerce, Omni-channel Retail, Mobile, CRM, Digital Marketing, Product Marketing, Brand Management.

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