B2B2C Strategies for FMCG Brands to Succeed in an Omnichannel World
In today’s world where the shopper journey is more complex than ever and the noise is tremendous it is more important than ever before to understand your consumers behaviors and build a strong brand. Omni-channel is no longer just a buzz word, but a strategy that needs to be part of both retailers and brand owners DNA. But does omni-channel imply doing exactly the same in all channels? Not necessarily, because knowing the different shopper behaviors in online compared to offline, and how the consumer shift between the two is key to differentiate and play smart. Jonas Åkermark from Essity will take you through what strategies manufacturers can apply to succeed to reach the online shopper.