B2B Digital Europe

BlockBuster Marketing Trends. How to monetize B2B content

14:20 25 minutes presentation Stage 1
Marcel Molenaar LinkedIn

By LinkedIn they believe there is a better marketing model for B2B leveraging audience insights, a creative strategy for all time content, distribution through the right channels and measurement that goes beyond vanity metrics. In this keynote Marcel Molenaar will share his perspective on how to utilize today’s trends in marketing and embrace this new way of content marketing.

Marcel  Molenaar

Marcel Molenaar


Marcel Molenaar started his role as Head of Marketing Solutions at LinkedIn Benelux in 2012. Together with a team of Account Directors and Customer Success Managers, Marcel advises clients and agencies in the Benelux Region on how to best deploy their brand, content and lead generation strategy on LinkedIn to reach, engage and convert their professional target audiences. In 2015 Marcel also took on the responsibility as Country Manager Benelux, overseeing talent- marketing and sales-solutions of LinkedIn. He also is a member of the Leadership Team and regularly speaks at various conferences about the fundamental changes that social media brought to the HR, Marketing and Sales function of businesses. With almost 20 years of experience in the digital space, Marcel is a passionate believer in the opportunity that comes with disruption.

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