B2B Digital Europe

Sales & marketing – digitalize where it makes sense

11:15 40 minutes presentation Stage 1
Nils Stokholm Mediq Denmark

Digitalization is on the “to do” list for every commercial manager. Digitalization can however never be a target in itself. Addressing several customer segments with different customer journeys increases the importance of understanding exactly how – and why – digitalization should be on the agenda. Marketing is still a matter of addressing the needs of the customer and meeting them where (and how) they wish to meet.

Nils Stokholm

Nils Stokholm

Mediq Denmark

Solid/long career in Marketing & Sales in different industries. Currently at Mediq in Denmark. Mediq is a large and leading distributor of medical equipment doing business with GP’s (doctors), specialists, vets, hospitals etc.

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